Tuesday, August 28, 2012

Two Recent Articles About E-Commerce in Brazil

"Forbes" magazine has published two recent articles about e-commerce in Brazil, a segment which the magazine believes has major growth potential.

One article is titled "Brazil's Dot-Com Gold Rush," and describes how a pair of 30-something entrepreneurs from the US have started a multi-million dollar company called "Baby.com.br," selling baby products.

The article also describes the challenges that face entrepreneurs in Brazil: a lack of skilled workers, a complex tax system, and a government bureaucracy that works slowly and inefficiently.  These are recurrent problems that continue to be common themes almost any story about doing business in Brazil.

The other article is "Brazil e-commerce 101 or The Basics About e-business in Brazil." This article provides a very basic guide to those interested in becoming involved in e-commerce in Brazil.

It  points out that the opportunities are great: approximately 100 million members of the middle class in Brazil are enthusiastic about internet shopping. However, it also describes the problems of Brazil's under-developed broadband infrastructure, and high monthly rates for both internet and cell phone service.  

Both articles underscore that Brazil offers a mix of big opportunities along with significant challenges for enterprising entrepreneurs. 

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